Five years ago, George Floyd was murdered by a Minneapolis police officer after Floyd was suspected of using a counterfeit $20 bill. His death ignited a series of protests in the United States that gave new energy to the Black Lives Matter (BLM) movement, and which seemed—at the time—to reshape society, online and offline.
As the protests that were born out of Floyd’s death reached their zenith in June 2020, Meta CEO Mark Zuckerberg wrote a poignant message: “To members of our Black community: I stand with you. Your lives matter. Black lives matter.” Zuckerberg also pledged that Meta would revise its content policies to tamp down on hate speech. At the same time, platforms like Twitter—now X—took the unprecedented step of limiting the reach of posts by then-sitting U.S. president Donald Trump, after he warned protestors in Minneapolis responding to Floyd’s death that “When the looting starts, the shooting starts.” Reddit updated its hate speech policy; TikTok had to apologize that its algorithm inadvertently suppressed BLM content.
Five years on from Floyd’s death, a lot has changed, including social media’s tolerance for hate speech, incitement to violence, and racism. “Given the rollback of a lot of DEI friendly policies, I’d say we can tell how performative those approaches were,” says Carolina Are, a researcher at the Center for Digital Citizens at Northumbria University. “Platforms are private companies, not public institutions despite their overshare of online civil space, so they will always seek to protect their bottom line,” says tèmítópé lasade-anderson, executive director at Glitch, a charity focused on digital rights.
The end of DEI
Perhaps one of the most obvious examples of that backsliding was Meta terminating its major diversity, equity, and inclusion (DEI) programs for hiring, training and picking suppliers in response to a “changing” approach to DEI within the United States. That change happened in January, as soon as Donald Trump took office as president. The ease with which those programs were rolled back hints at how firmly the statements made immediately after Floyd’s death were held within tech organizations.
