I’ve noticed a vibe shift in the appetite for AI on our devices. My social feeds are flooded with disgust over what’s being created by Google’s AI video generator tool, Veo 3. The unsettling realistic video of fake people and voices it creates makes it clear we will have a hard time telling apart fiction from reality. In other words, the AI slop is looking less sloppy.
Meanwhile, the CEO of Anthropic is warning people that AI will wipe out half of all entry-level white-collar jobs. In an interview with Axios, Dario Amodei is suggesting government needs to step in to protect us from a mass elimination of jobs that can happen very rapidly.
So as we gear up for Apple’s big WWDC presentation on Monday, I have a different view of headlines highlighting Apple being behind in the AI race. I wonder, what exactly is the flavor of AI that people want or need right now? And will it really matter if Apple keeps waiting longer to push out it’s long promised (and long delayed) personalized Siri when people are not feeling optimistic about AI’s impact on our society?
In this week’s episode of One More Thing, which you can watch embedded above, I go over some of the recent reporting from Bloomberg that discusses leadership changes on the Siri team, and how there are different views in what consumers want out of Siri. Should Apple approach AI in a way to make Siri into a home-grown chatbot, or just make it a better interface for controlling devices? (Maybe a bit of both.)
I expect a lot of griping after WWDC about the state of Siri and Apple’s AI, with comparisons to other products like ChatGPT. But I hope we can use those gripes to voice what we really want in the next path for the assistant, by sharing our thoughts and speaking with our wallet. Do you want a Siri that’s better at understanding context, or one that goes further and makes decisions for you? It’s a question I’ll be dwelling on more as Apple gives us the next peak into the future of iOS on Monday, and perhaps a glimpse of how the next Siri is shaping up.
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