Tharon Green/ZDNET
When is Amazon Prime Day?
Amazon Prime Day will run from Tuesday, July 8, to Friday, July 11, 2025. The annual two-day sale was extended to four days in 2025.
How long will Prime Day last?
Amazon Prime Day will last four days, running from July 8-11, 2025. That’s two days longer than the years prior.
Where will Prime Day take place?
Amazon announced that its July Prime Day event will return in over 20 countries, including Ireland for the first time. Prime Day 2025 will return to the following countries this year: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK.Do I have to be a Prime member to shop Prime Day?
Do I have to be a Prime member to shop Amazon Prime Day?
Yes, you will need to be a Prime member to shop this sale event. If you’re not a Prime member yet, you can join before Prime Day to receive member benefits like free shipping, entertainment, exclusive savings, and more. You can also use a free trial to shop the sale without paying as long as you cancel it within 30 days.
Are other retailers participating in Prime Day?
Yes. After a decade of Prime Day sales, other retailers have caught on. Multiple retailers will offer savings that overlap with, precede, or follow Amazon Prime Day. This year, I already saw concurrent sales again from other major competitors like Target, Walmart, and Best Buy during Amazon’s Big Spring Sale. Expect many retailers to drop their prices to match Amazon’s when the time comes, and give customers like you a choice of where to buy from. We’ll cover all the best deals on top tech before, during, and after Amazon’s Prime Day event, including deals surfacing elsewhere.
How can I maximize Prime Day to save more?
As a deals and shopping editor, I can recommend a few things to help you maximize Amazon’s sales. If you want to shop the sale, you’ll need to access a Prime account. In addition to free two-day shipping, membership is easy to set up and usually gives you access to exclusive offers on the site. Plus, you can use a free trial to shop for the best savings without spending a dime on a membership (in most cases, you’ll want to wait to activate a free trial until less than 30 days before Prime Day).
If you end up starting a free trial (or already have Prime), ensure your payment options (like one-click settings and your default delivery address) are correct. This way, you can check out quickly if you need to during the sale.
Also: 7 exciting AI features coming with Alexa+ (and what Amazon devices support it)
Other ways to prepare for spring savings include researching and planning potential purchases, listing want and need items, and setting a budget before sales.
Will the Nintendo Switch 2 be on sale for Prime Day?
Considering the Nintendo Switch 2 was recently launched at the beginning of June, it is unlikely we’ll see the system on sale for Prime Day. It’s possible that the older Switch model and accessories may see some new discounts, but it’ll be an unexpected surprise to see the Switch 2 taking a price cut this close to its release, especially after Nintendo revealed that the Switch 2 sold over 3.5 million units worldwide in its first 4 days of sales.
Also: I bought a Nintendo Switch 2 – it’s easy to see why it’s the fastest-selling gaming console ever
What are the best Prime Day deals so far?
ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
You can also find the best deals from other retailers competing with Prime Day sales:
More questions? Read our Prime Day guide to discover everything you need to know about Amazon’s upcoming July sale event.
