When is Amazon Prime Day 2025?
Amazon Prime Day takes place from July 8 through July 11 this year. During the sale, the retailer cuts prices on thousands of products (and many products from brands it owns, like Kindle, Alexa, Ring, and more).
Are Kindles really cheaper on Prime Day?
Because Kindles fall under one of the many brands Amazon owns, Amazon will normally drop prices during Prime Day on them. I’ve been covering these Kindle deals for over two years, and I can almost guarantee that there will be a price drop on the devices during the four-day event.
How did we choose these Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Prime Day deals so far?
ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
You can also find the best deals from other retailers competing with Prime Day sales:
