Backed by Peter Thiel and Donald Trump Jr.βs 1789 Capital, the Enhanced Games aims to disrupt the Olympics with a competition that allows athletes to dope. Launching in Las Vegas in May 2026, the games promise $1 million bounties for breaking world records and lean on a business model reminiscent of Red Bullβs, using the spectacle as marketing for future enhancement products.Β
Today on TechCrunchβs Equity podcast, Rebecca Bellan spoke with Aron DβSouza, co-founder and president of the Enhanced Games, about the business of enhancement, what it means to build in the longevity space, and who gets to do it.Β
Subscribe to Equity on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.Β
