Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.
“To date, they’re just not good enough,” Cue said, adding that Apple has already had discussions with Perplexity, OpenAI, and Anthropic. Cue is mindful that it’s still early days for generative AI, and says that with Apple’s existing agreement with OpenAI for other AI services, it was important to “make sure we have the capability to switch if we have to,” in case a different provider leaps ahead.
Cue added that searches in Safari fell for the first time last month, something that has “never happened in 22 years.” Under Google’s deal with Apple, the search giant pays Apple a chunk of ad revenue from searches on Safari. Fewer searches mean less revenue for Apple, something he has said he’s “lost a lot of sleep thinking about.”
