Adobe
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ZDNET’s key takeaways
- Adobe launches the Adobe Premiere app for iPhone.
- Users can edit video content using the flagship software on the go.
- The app is free and available for pre-order starting Sept. 4.
Adobe Premiere established itself as a leading video-editing software tool back when users had to visit a brick-and-mortar store to purchase a physical disc to install software on a PC. However, the emergence of popular short-form social media platforms, such as TikTok, has highlighted the need for on-the-go video editing — and Adobe is now making that task possible.
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On Thursday, Adobe unveiled its Premiere app for iPhone, which will bring its extensive suite of editing tools, previously limited to desktops, to smartphone users for free. The experience should be a seamless extension of what you are already used to, with the same multi-track timeline, colors, and editing tools just available right from your phone screen.
Mobile-friendly features
Adobe
While the idea of using all those on your phone might sound challenging, the experience has been designed by Adobe to be intuitive and accessible despite the smaller screen. For instance, users will still be able to trim, layer, add automatic captions, access support for 4K HDR, and more with frame-accurate precision, all in a mobile-friendly manner.
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Since audio is a key component of any video, users can also access the audio tools available in Premiere. One such tool is Enhance Speech, which uses AI to remove background noise even in crowded environments. This capability will be handy when recording voice-overs on the go.
Exporting features have also been optimized with creators and social media platforms in mind. For instance, you can start projects on your phone and then export them to TikTok, YouTube Shorts, and Instagram with a quick tap. Premiere will automatically resize the content for each platform. All of your projects can be started on mobile and then handed off to Premiere Pro on your desktop.
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Users can also access Adobe’s robust asset library, which includes stickers, images, fonts, and music, to assist with the actual content-creating process. If you can’t find a tool, you can also use generative AI to create one using the Adobe Firefly suite of generative AI tools, which can create assets for users on the go from text prompts, existing content, and more.
How to access
The free Adobe Premiere app on iPhone will be available for preorder on the Apple App Store starting September 4. The experience is ad-free as well, ensuring you have as few distractions as possible, even though you aren’t paying. If you choose to use the generative AI tools, you will be subject to using generative credits.
Adobe launched its Photoshop app for mobile earlier this year. That app was well-executed and designed to be as intuitive as possible. If the Premiere app follows suit, it will be helpful for creators who are familiar with the Premiere Pro app on desktop or those trying it out for the first time.
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ZDNET will go hands-on with the app and share the experience when possible.
