Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.
Episodes of Build Mode drop every Thursday. Subscribe now on Apple Podcasts, Spotify, or wherever you get your podcasts. And be sure to check out the video version on TechCrunch’s YouTube.
