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Anthropic’s Model Context Protocol (MCP) has quickly gained popularity as the emerging industry standard for seamlessly integrating data with AI systems. In a rare move among competitors, companies including Google, OpenAI, and Microsoft have adopted the open protocol in recent months due to its ability to power AI agents with previously inaccessible data sources — a huge benefit to businesses navigating siloed information.
Earlier this month, OpenAI made MCP available in ChatGPT alongside a host of other business-forward features. It can be used to connect your tools with Deep Research, allowing employees to access company data through the chatbot. OpenAI initially adopted MCP in April, beginning with its SDK. Currently, capabilities are limited to search and document retrieval.
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(Disclosure: Ziff Davis, ZDNET’s parent company, filed an April 2025 lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
In a platform guide, the company explains that users simply need to build an MCP server for Deep Research using the search and fetch tools. They should then make a custom deep research connector in ChatGPT and provide it with thorough instructions to ensure the bot is set up to engage with your system. ChatGPT Enterprise, Edu, and Team users can also publish the connector to their larger workspaces, where it can function as a knowledge source in Deep Research.
OpenAI offers guidance for setting up authentication and testing the MCP server with API Playground.
Of course, as with any new technology, implementing MCP involves risks and safety best practices. Because custom MCP servers aren’t vetted by OpenAI, the company encourages users to report suspicious servers to security@openai.com. These servers can import prompt injections or malicious hidden directives that influence ChatGPT.
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“We recommend that you do not connect to a custom MCP server unless you know and trust the underlying application,” OpenAI warns. “For example, pick official servers hosted by the service providers themselves (e.g., we recommend connecting to the Stripe server hosted by Stripe themselves on mcp.stripe.com, instead of a custom Stripe MCP server hosted by a third party).”
MCP servers allow OpenAI to access your company data; the company cautioned users to review their tools for sensitive information.
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