Google just announced a neat little feature for its Chrome web browser. It’ll now show AI-generated reviews of online stores, to make buying stuff “safer and more efficient.”
The feature is available by clicking an icon just to the left of the web address in the browser. This creates a pop-up that spills the tea about the store’s overall reputation, with information on stuff like product quality, pricing, customer service and return policy. The AI creates these pop-ups by scanning user reviews from various partners, including Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot and several others.
It’s only for US shoppers at the moment, with English being the only language available. It’s also currently tied to the desktop browser. We’ve reached out to Google to ask if and when the feature will come to mobile. The company didn’t confirm anything when asked a similar question by TechCrunch.
This could help Google compete with Amazon, which already uses AI to summarize product ratings and the like. This is just the latest move the company has made to cram AI into the shopping experience. Google recently introduced the ability to virtually try on clothing and makeup and it has been developing tools to provide personalized product recommendations and improved price tracking.
