Recent Nielsen data confirmed what many of us had already begun to sense: Streaming services surpassed broadcast and cable in TV viewership. It’s a streaming world. Broadcast television just lives in it.
Nowhere is that more apparent than in sports. Next week, ESPN will launch its first direct-to-consumer app that for $30 a month will offer access to all of the legendary sports network’s content and coverage. But another company has already been offering over-the-top sports streaming services to fans since 2006. Austin-based FloSports streams 40,000 live events annually across more than 25 sports, from wrestling to motorsports to cheerleading.
In this piece, premium subscribers will learn:
- How FloSports maximizes the value in the “long tail” of sports fandom
- The “final 15%” rule that fosters the streamer’s authentic coverage
- Why Dale Earnhardt Jr’s partnership with FloSports is a model for coinvesting to grow a franchise
“We try to stay out of areas that are super oversaturated, because it’s expensive and we’re not needed,” FloSports cofounder and CEO Mark Floreani says. “So we’re not competing for the NFL, NBA, and NHL. We focus on Tier 2 and Tier 3 sports. That’s where we can make a real difference.”
