I recommend the Pixel 9 to most people looking to upgrade – especially while it’s $250 off

ZDNET’s key takeaways

• The Pixel 9 is Google’s latest baseline flagship phone, with prices starting at $800.
• It comes with the new Tensor G4 processor, an updated design, a bigger battery, and a slightly higher asking price.
• The hardware improvements over last year’s model are relatively small.

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At Amazon, the 256GB Google Pixel 9 is on sale for $649, a $250 discount. This deal applies to all color options except Peony (pink).

I had a chance to attend the Made by Google event back in August 2024, and after the keynote wrapped up, I was more excited to go hands-on with the baseline version of the Pixel 9 than the Pro or the Pro XL. Why? Because the Pixel 9’s accessibility makes it a fascinating device, and one I recommend for a handful of reasons.

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I’m spoiling this review right at the top, but it’s true. Google’s latest entry-level flagship, the Pixel 9, is here, with prices starting at $799. Even though its hardware is a minor improvement over the Pixel 8, it’s an impressive phone overall. It offers a new design, slightly upgraded performance, slightly better cameras, a slightly bigger battery, and a host of new AI features.

Google has positioned the Pixel 9 as the default Android alternative to the iPhone 16, partly because it looks like one. Google gave the entire Pixel 9 family flat sides with rounded corners, which makes it look like something from a design lab in Cupertino. The good news is that it makes these phones look and feel great.

In fact, they’re my favorite-looking Pixel phones yet. The Pixel 9 feels especially unique while still offering a premium feel that’s blissfully cold to the touch when you pick it up. The sides are aluminum, while the front and back feature Corning Gorilla Glass Victus 2. The whole thing is IP68-rated for water and dust resistance, and it’s just the right size for use with one hand.

Max Buondonno/ZDNET

Another characteristic of the Pixel is its nice display, and the Pixel 9 definitely has one. It features a 6.3-inch Actua display that is a tenth of an inch bigger than the Pixel 8. The sharp 2424×1080 resolution, OLED panel, and 120Hz dynamic refresh rate give the Pixel 9 exceptional visuals, whether you’re just reading email or watching your favorite movie. This year, the screen can reach way up to 2,700 nits of brightness, making it one of the brightest Android phones you can buy.

Also: I replaced my Pixel 9 Pro XL with the 9a for a month – and it was pretty dang close

Also, its performance feels better. Powered by the new Tensor G4 processor, 12GB of RAM, and 128GB or 256GB of storage, the Pixel 9 is a screamer. It’s one of the most responsive Android phones I’ve used all year, and that’s just with the standard version of this phone.

The cameras are also impressive. Google kept the same 50MP main camera as last year but swapped the old 12MP ultra-wide for a new 48MP 123-degree camera. Photos are simply stunning on this phone, and Google’s post-processing algorithms do a great job of retaining details and contrast. Video quality is also very good, especially with the company’s Video Boost technology. This phone can easily rival any device that costs $200+ more.

Max Buondonno/ZDNET

If there’s a downside to the hardware, it’s the inclusion of the lower-quality 10.5MP selfie camera, whereas the Pro phones get a new 42MP camera. There’s also an extra telephoto camera on the Pro model, so you won’t get the same zoom quality on the regular Pixel 9.

Regarding this phone’s AI features, Google has jammed quite a bit into the Pixel 9. Not only does it ship with the company’s Gemini chatbot out of the box, but thanks to the Tensor G4 processor, it also comes with Gemini Live, so you can have real-life conversations with it.

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It requires a Google One AI Premium plan, but you’ll get one for free if you buy a Pixel 9. I’ve asked it numerous questions that were similar to web queries (“What’s the best place to live near New York City that’s relatively affordable,” “How many stars are in the sky — wait, in the galaxy?”) and it answered them all with ease — even with speech interruptions. It’s in the early stages, but it’s exciting technology that could change how we use our phones.

You also get features like Add Me, which allows you to take a picture of your friends, then have them take a picture of you in the same place, and merge the two so no one’s left out. I’ve played around with it during my testing, which worked surprisingly well. There are also some nice updates to Magic Editor for framing your photos.

Max Buondonno/ZDNET

Google also included two new AI-powered apps on the Pixel 9 series: Pixel Screenshots and Pixel Studio. With the former, you can organize your screenshots and search through them with AI prompts, allowing you to easily reference information like Wi-Fi passwords or recipes. 

Meanwhile, the latter lets you generate images on the fly and customize them with text, stickers, and other effects. I’ve enjoyed using both apps in my limited testing time, but I’ll need to play with them over the long run to see whether they’re worth it.

Also: The best Google Pixel phones to buy in 2025

I found battery life to be quite good. There’s a 4,700mAh cell inside that can last all day on a charge and then some, which means you won’t need to worry about this phone’s battery after a long day. Google includes 45W charging support on the Pixel 9 series, which is awesome, but you’ll need to buy a separate wall adapter to take advantage of it. In addition, there’s 15W wireless charging (not Qi2, notably) and 5W reverse wireless charging called “Battery Share.”

ZDNET’s buying advice

If your budget is $800, it’s hard not to recommend Google’s Pixel 9, especially while it’s on sale at $250 off. Sure, the Samsung Galaxy S24 is a tough competitor, but I actually think this is the better buy. It gives you access to some useful new AI features, and you get all the perks of the Pixel experience, like excellent software, display quality, and cameras. 

The Pixel 9 Pro and Pixel 9 Pro XL models may be flashier, but the baseline version of Google’s flagship phone should not be overlooked. 

This article was originally published on August 22, 2024, and was updated on June 6, 2025

The recent US tariffs on imports from countries like China, Vietnam, and India aim to boost domestic manufacturing but are likely to drive up prices on consumer electronics. Products like smartphones, laptops, and TVs may become more expensive as companies rethink global supply chains and weigh the cost of shifting production.

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Smartphones are among the most affected by the new US tariffs, with devices imported from China and Vietnam facing steep duties that could raise retail prices by 20% or more. Brands like Apple and Google, which rely heavily on Asian manufacturing, may either pass these costs on to consumers or absorb them at the expense of profit margins. 

The tariffs could also lead to delays in product launches or shifts in where and how phones are made, forcing companies to diversify production to countries with more favorable trade conditions.

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