Location sharing among friends, family, and significant others has quietly become the norm in recent years.
Now Instagram is looking for a piece of the action with the launch of Map, a new opt-in feature that lets users share their whereabouts, similar to Snapchat’s Snap Map or Apple’s Find My.
Starting on Wednesday, the feature will be available to users in the U.S. Tapping the “Map” circle on the Messages tab reveals an interactive map showing which friends are nearby and any location-based content they’re posting.
“People have always come to Instagram to share what they’re up to and where they are,” the company wrote in a blog post. “Now, with reposts, the map, and the “Friends” tab in Reels, it’s easier for you and your friends to stay in touch through the content you’re enjoying on Instagram.”
In addition to being a convenient way to link up with friends, the new feature also allows users to explore local hotspots that creators have shared or engaged with. If a friend shares a story from a nearby music festival, it will show up on the map. And if an influencer recommends a new coffee shop, you’ll be able to see exactly where it is.
While location sharing has become a common tool for keeping track of loved ones or checking up on your friends, Instagram’s Map offers robust controls to ensure the feature is not abused. Location sharing is off by default, and users’ locations only update when they open the app. You choose who you share your location with and can opt not to share your location in specific places or with specific people.
Even if you’re not sharing your own location, you can still use Map to explore public posts and tagged spots. Users can also leave “Notes” on the map for friends to see.
The update reflects a broader trend of social apps becoming more rooted in real-world connection. After coming for Snapchat’s Stories back in 2016, Instagram is again attempting to steal Snap Map’s thunder, a feature that recently surpassed 400 million monthly active users and remains one of Snapchat’s core engagement drivers.
Alongside Map, Instagram is also rolling out reposts and expanding its “Friends” tab in Reels globally.
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