Amazon’s annual Prime Day sales event is a fantastic opportunity to find a good deal on the Apple Watch, and this year, you’ll get even more time to save. Amazon’s Prime Day sale runs a whopping four days this year, right up to Friday, July 11, and we’re seeing some great Prime Day Apple Watch deals.
The Apple Watch models picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t recommend buying something that we wouldn’t buy ourselves. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks.
There are numerous case and band options with the Apple Watch, but make sure the combination you want doesn’t mean you miss out on a tasty discount. You can always buy a new band down the road.
For more coverage of Amazon’s deals, check out our roundup of the Best Apple Prime Day deals as well as our main Prime Day page. And don’t miss our first-ever live blog with running deals all day long!
Best Apple Watch deals for Prime Day 2025
Apple is gearing up to launch the Apple Watch Series 11, SE 3, and Ultra 3 in September, but rumors suggest these new products won’t bring any must-have features. So the Series 10, Ultra 2, and SE 2 are excellent options, especially at discounted prices. Several Series 10 models are as low as we’ve ever seen. Plus, all models will get an update to watchOS 26 in the fall with loads of smart new capabilities.
Our main tip: avoid the cellular model unless you really need it. It costs more than the standard model and it isn’t really necessary to have cellular capabilities on your Apple Watch.
U.S. Apple Watch Prime Day deals
U.K. Apple Watch Prime Day deals
- Amazon, Apple Watch Ultra (2nd gen): £659 (£140 off, RRP £799) PRIME DAY DEAL
- Amazon, Apple Watch Series 10 (42mm): £295 (£104 off, RRP £399) PRIME DAY DEAL
- Amazon, Apple Watch Series 10 (46mm): £325 (£104 off, RRP £429) PRIME DAY DEAL
- Amazon, Apple Watch SE (2nd gen, 40mm): £185 (£34 off, RRP £219) PRIME DAY DEAL
- Amazon, Apple Watch SE (2nd gen, 44mm): £215 (£34 off, RRP £249) PRIME DAY DEAL
Prime Day 2025: How can I get the best Apple Watch deals?
Amazon runs two Prime Day sales a year. The first is typically in July and the second in October in the following countries: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.
The motive behind the sale is to encourage customers to join the company’s Prime subscription service. For this reason, the sale is officially open to Prime members only, and you’ll need to sign in with an active membership to purchase one of the deals. (You’ll find, however, that some individual deals are available to non-members.) Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 on a monthly basis. New users can sign up for a 30-day free trial which can be canceled at any time during the trial window.
Prime members also get free two-day shipping and access to all the content available on the Prime Video streaming service.
Prime Day 2025: More Apple bargains
For more Prime Day coverage, check out our roundups of the best deals across every Apple and Apple-related product line:
