Jack Wallen / Elyse Betters Picaro / ZDNET
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ZDNET’s key takeaways
- The AI-powered Dia browser is now open to all Mac users.
- Dia is agentic and incorporates AI as much as possible.
- There’s no charge to download or use Dia.
If you’ve been waiting to test out the Browser Company’s latest innovation, the Dia browser, your wait is over.
After a few months of various beta phases, the free browser is finally open to all Mac users. The company announced the news in a post on X. You can download Dia here, but you will need a Mac running Apple macOS 14+ with M1 chips or later.
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Why Dia deserves your attention
What’s the big deal about Dia? As ZDNET’s Jack Wallen points out, Dia is a significant step up from the company’s previous browser Arc. Like most tech advances, it incorporates AI. The difference is that it’s an entirely agentic browser –a browser designed to automate your life.
As Wallen explains, think about your usual experience when you buy something online. You search for what you need, either on Amazon or on Google, to find another retailer, look through products, and find what you want.
With Dia, you could enter a prompt like, “I want a modern-looking men’s shirt with a blue and white horizontal striped pattern.” Your browser would scan available options and present them to you, where you can click and purchase (it can’t actually make the purchase for you yet).
Dia has a sidebar fully dedicated to AI, which you can bring up at any time. You can chat about any tabs you currently have open or even any tabs from your browsing history. The built-in AI can also search the web, compare websites, summarize text, and more. You’ll even notice a spelling and grammar checker in every text box. This video from The Browser Company offers a great overview and explains several “hacks” to unlock more potential.
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The browser’s AI functions like other chatbots, but it’s significantly easier to use since it’s integrated to the browser itself. In addition, Dia knows you — what you like, how you write, the sites you frequent, and so on.
The Dia browser is available in free and Pro ($20/month) tiers. Free users get access to all core features, including chat, custom skills, tab mentions, attachments, memory personalization, and a two-week Pro trial. A Pro subscription adds unlimited chat usage.
The Browser Company noted that Dia will be coming to Windows — there’s a waitlist here — but no timeframe yet.
