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    Home - Opinion - Your network is your first go-to-market strategy
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    Your network is your first go-to-market strategy

    TechurzBy TechurzDecember 5, 2025Updated:May 11, 2026No Comments1 Min Read
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    From the NFL to Startup Battlefield: How Alltroo built a brand that wins
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    Alltroo co-founders Kyle Rudolph and Jon Walburg share how they transformed their pro-athlete star power into a fundraising platform that allows their community the ability to donate to a variety of organization and win high-value prizes. In this episode of Build Mode, they reveal how they leveraged their networks to disrupt the charitable giving industry, from raising half a million dollars for the NFL in their first year to learning hard lessons about scaling too fast. They discuss the pivot from $10,000 golf tournaments to $10 sweepstakes entries, building trust with both celebrities and fans, and why your network is your greatest competitive advantage.

    New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams. 

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