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ZDNET’s key takeaways
- Amazon is hosting a Devices & Services event today, September 30.
- The invitation suggests we can expect new Echo speakers, Fire TV products, and a new Kindle.
- ZDNET will be at the event to provide the most up-to-date coverage.
Amazon is preparing for its next Devices and Services event, an invitation-only event scheduled for September 30 in New York City. The company uses these events to introduce new products, including Echo speakers and displays, Kindle e-readers, and Fire TVs.
Also: The best Alexa devices: Expert tested
The invitation went out earlier this month and hints at the launch of a new Echo speaker, Fire TV, color Kindle, and another device with a metallic circular surface that looks like a smart speaker — or maybe a camera? A robot vacuum? These are just assumptions made based on the invitation; whatever Amazon launches at the end of the month may or may not include any of these devices.
How to watch the 2025 Amazon Devices & Services event
Amazon is holding its 2025 Devices and Services event as an invitation-only press conference, so it won’t be livestreamed. However, ZDNET will be on-site at the event and will report live to bring you full coverage of all the announcements Amazon makes in real time. Just refresh this page for the latest.
What Amazon products are we expecting?
A new color Kindle (or Kindle software upgrades): The Kindle on the invitation appears to feature a hand-drawn recreation of the Kindle logo, suggesting that Amazon may launch a full-color Kindle Scribe. Amazon launched the Kindle Colorsoft Signature Edition in October 2024, followed by a 16GB Kindle Colorsoft and a Kids version.
Echo speaker: The speaker pictured on the invitation resembles an Echo Studio, viewed from above. It was initially released in 2019 and received OTA firmware updates in 2022, which added spatial audio and a new white finish. While Amazon launched new Echo Show 15 and 21 smart displays last year, the company hasn’t released a new Echo Dot, its most popular smart speaker, since 2022. As far as more recent smart speakers go, Amazon launched the Echo Spot in July 2024, following the Echo Pop’s May 2023 launch.
Fire TV hardware: Because the larger Echo Shows were launched more recently, the display pictured on the invitation is more likely to be a Fire TV than another smart display. Amazon released a new Fire TV Stick HD last October to replace the Fire TV Stick and Stick Lite, followed by the Fire TV Omni Mini-LED Series in April.
Vega OS to replace FireOS: New Fire TV hardware could also launch with Amazon’s Linux-based Vega OS, instead of FireOS, which is built on Android. Amazon has been working on the new operating system since at least 2023, but new reports indicate it will announce it during Tuesday’s event.
Live updates (refresh for changes)
By Kerry Wan, Managing Editor / Sept. 30 at 10:28 a.m. ET
Blink cameras are also getting an upgrade. Amazon has introduced Blink Mini 2K+ ($49) and Blink Outdoor 2K+ ($99), both of which are powered by the company’s latest chipsets for enhanced noise-cancelling, 2K recording, and a more efficient battery life.
The Mini, in particular, is the company’s smallest camera yet, and it functions with a plug-and-play mechanic. Blink has also introduced a new Arc camera ($89), which features two cameras that allow it to capture 180-degree footage. The Blink Arc stitches recordings from the two sensors to create a wide landscape shot.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:22 a.m. ET
This one’s cool. When/if you ever lose your pet, you can send a local ping from the Ring app to notify neighbors and community members who also have Ring cameras to find them. Other Ring users can send footage of unknown pets, which the owner can mark as a match or not.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:19 a.m. ET
Alexa+ Greetings, which works in tandem with Familiar Faces, uses the AI voice assistant to respond to people who appear on your Ring camera(s). The feature will launch in December. It’s very much like Gemini and what Google has been doing with the Pixel Call Assist features, but now you can have an AI handle conversations at your doorfront.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:15 a.m. ET
Jamie Siminoff, the founder of Ring, is on stage to introduce the new lineup of Ring products.
First is Retinal Vision, a new sensor technology that uses improved image processing to capture sharper, clearer-looking images. This plays with Retinal Tuning, an AI upscaling function that’s coming to the latest models.
We’re looking at nine new Ring products, so far…
2K recording:
- Wired Doorbell Plus 2K
- Indoor Cam Plus 2K
4K recording:
- Outdoor Cam Pro 4K
- Spotlight Cam Pro 4K
- Wired Doorbell Pro 4K
- Floodlight Cam Pro 4K
For professionals and businesses
- Outdoor Cam Pro POE 4K
- Spotlight Cam Pro POE 4K
- Wired Doorbell Elite 4K
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By Kerry Wan, Managing Editor / Sept. 30 at 10:10 a.m. ET
Ring is the first hardware announcement today. Over the past few months, Amazon has introduced several software features to the security lineup, including AI-generated notification descriptions, and now, better hardware is available to accommodate those capabilities.
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By Kerry Wan, Managing Editor / Sept. 30 at 10:07 a.m. ET
Panos Panay, Amazon’s Chief Product Officer, sets the tone, speaking to the company’s continued efforts in making technology that seamlessly blends into our environments.
Panay starts by referencing a recent experience at the dinner table. He emphasizes the need for everyone to be present and to set the phones aside. But his daughter almost always has a question — in some cases, a debate.
To answer it, someone must pull out their phone, which disrupts the flow of the environment. “Right there, you lost the moment,” Panay says. Now, the integration of Alexa+ shifts those dynamics. Everybody stays present.
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By Kerry Wan, Managing Editor / Sept. 30 at 9:50 a.m. ET
We’re officially seated and ready for the first Amazon Devices and Services event in a while! Get ready for news on the latest hardware in just minutes. Also, the venue is very bright.
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By Kerry Wan, Managing Editor / Sept. 30 at 9:30 a.m. ET
Amazon was one of the first big brands to release smart glasses, with the Echo Frames bringing Alexa-powered voice assistance to the masses. Since then, they’ve been overshadowed by Meta — and Google and Samsung are expected to release competitors soon.
I don’t expect Amazon to launch anything to that degree today, as it’s likely focusing more on smart home gadgets, Alexa+, and Fire TV. But one can hope.
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By Maria Diaz, Writer / Sept. 30 at 8:41 a.m. ET
The Amazon Devices and Services event won’t be publicly livestreamed, but ZDNET editors will be on site at the venue so that you can follow the news through this live blog. We’ll be watching the keynote and product announcements, which begin at 10:00 a.m. ET, to bring you the latest information as it becomes available. Simply refresh this page to stay up-to-date.
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By Maria Diaz, Writer / Sept. 29 at 11:30 a.m. ET
Ahead of the Amazon Devices and Services event on Tuesday, tech journalist Janko Roettgers reports that a new operating system for Fire TVs is launching this year. Codenamed Vega OS, the new system would replace FireOS on new television hardware and, potentially, new tablets and Echo devices down the line.
Vega OS is based on Linux instead of Android, which could give Amazon the opportunity to refresh its software across devices. However, this presents the challenge of bringing developers on board to create apps in a completely different system.
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By Maria Diaz, Writer / Sept. 29 at 10:21 a.m. ET
The last Devices and Services event happened in 2023, when Amazon announced new Ring, Blink, Echo, and Fire TV products and the addition of generative AI to Alexa. However, the company skipped the 2024 event after failing to deliver the new Alexa experience and opted to quietly launch new products at the end of last year.
Also: 7 useful iOS 26 AI features launching alongside iPhone 17 (and these older models)
SVP Panos Panay hosted an Alexa event in February 2025 to reinvigorate the launch of Alexa+, a generative AI-powered virtual assistant. Since then, Alexa+ has launched on an early access program, where only a limited number of users have access to it.
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