After a tepid Q1, India’s smartphone market reached some record heights in Q2. The report from analysts over at Counterpoint Research has good news for every major company on the market.
The wholesale value rose 18% in Q2 compared to the same period last year, this is the highest value ever seen in Q2. The ultra-premium segment – defined as phones over ₹45,000 – was the fastest growing segment and a major driver behind the strong Q2 results.
This also resulted in the highest-ever Average Selling Price (ASP) for all smartphones in the Indian market. Apple and Samsung managed to make the most of that.
India smartphone market in Q2 2025, volume share by brand
Apple can celebrate the iPhone 16 as the most-shipped device in Q2. And it wasn’t just that, this year Apple saw its highest-ever Q2 shipments in India.
Rival Samsung had the biggest share (23%) of wholesale value. Samsung is second in terms of units shipped with strong demand for the Galaxy A and S series.
Vivo (excluding iQOO) was the top brand by units shipped. It moved a lot of phones in the ₹10,000-₹15,000 range, mainly in the Y and T series. Third comes Oppo (excluding OnePlus) with strong demand for A and K series phones.
OnePlus recorded a 75% growth year over year in the ultra-premium segment with the OnePlus 13 and 13R. Early indications show that the petite OnePlus 13s will be a hot seller too. Meanwhile, Realme expanded into the ultra-premium segment with the likes of the GT 7 series and especially the Aston Martin F1 co-branded Realme GT 7 Dream Edition, which attracted a lot of attention.
India smartphone market in Q2 2025, wholesale value share by brand
Motorola’s G and Edge series pushed the company to an 86% growth in shipments, supported by an expanding retail network. In the sub-₹10,000 segment, Lava was the fastest-growing brand with a whopping 156% increase year over year. Counterpoint analysts credit the stock Android experience and improved after-sales service for the success of the brand.
Nothing was the fastest-growing brand overall – for the sixth consecutive quarter! Nothing is the only brand to pull this off and its shipments grew an impressive 146% in Q2. The CMF Phone 2 Pro in particular is proving to be a hit.
Finally, MediaTek remains the most popular chipset vendor in India with a 47% share of the market. However, Qualcomm is chasing – it grew 28% year over year and held 31% of the market in Q2.
