Matthew Bromberg recently hit his one-year anniversary as Unity’s CEO. And in that time, he’s already overseen a lot of change at the popular game-engine maker.
During the GamesBeat Summit 2025 event in Los Angeles, Bromberg chatted with AP tech journalist Sarah Parvini about his thoughts on the industry and what he’s been up to at Unity since joining the company in May 2024. At that time, it’d only been a few months since the company faced a massive backlash from developers because of its controversial price changes (which were later walked back).
So far, Bromberg has been focusing on making sure that Unity can once again be a reliable partner for developers.
“Over the past year, we’ve been working really hard to, in as humble a way as possible, to really earn that trust and that position back and to continue to deliver on stable performance software that helps people innovate,” said Bromberg. “And just really focus on delivering value and making sure that our software is stable and that we reconnect with our community and our customers. We drifted away a little bit from that.”
He said everyone at the company has made an effort to spend more time with the community to address their needs and see how they can add more value to them with updates to its engine tools. Part of that plan has to do with incorporating AI-powered workflows in Unity 6, which he hopes will allow developers to build games faster and more efficiently and spend more time innovating.
These AI tools will be introduced in the upcoming Unity 6.2 update.
“[We’re] really trying to take some best-of-breed products that are out there, gen AI products and others, and build them directly into the workflows of the Unity editor so that you can stay in context — the AI is context aware about your project,” said Bromberg. “You can stay and work inside the same windows that you’re working in, and they’re tied directly into your workflows. And we believe that is the pathway through which these tools will become more deeply adopted [by the industry].”
Matthew Bromberg, CEO of Unity, at the company’s headquarters in San Francisco.
Based on his 25-year career in making games, Bromberg said he feels pretty confident that in the future, the “vast majority” of game companies will use the efficiencies they gain from AI tools to make even more games.
“I believe that is the primary impact that AI will have [on development],” he said. “I think if we can make games faster and more efficiently, then game companies will make more games, and they’ll have more time and cycles to spend on innovation.”
In the meantime, Unity hopes to keep modernizing its game engine platform and to make sure that developers are as comfortable as possible with using it, both now and in the future. And it hopes to maintain a strong connection with its community by continually reaching out in an authentic way.
A lot of Unity’s customers have been noticing these changes. In a call with one of Unity’s biggest clients (one that’s used its tools for over 15 years) last week, Bromberg said that this person told him that they felt “utterly despondent” about the company just over a year ago. But their perspective gradually changed once Unity started listening more to its developers and checking in with them.
The customer said everything felt different now, and that the company is heading in a much better direction than before. Bromberg noted that when he joined Unity in 2024, “literally no one” was saying things like that to him.
“It seems like an obvious, and almost silly, observation to say that if you stop to ask people what they need, and then you authentically care about it, and then you work really hard inside your company to prioritize those things, then generally it gets better, right?” said Bromberg. “[The goal isn’t] to be perfect — just try to get better at it every day, and that is how organizations move forward.”
GB Daily
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