Nintendo is raising the price of the original Switch “family of systems and products,” the company announced on Friday. Along with the first-generation Nintendo Switch, the price change also affects the Switch OLED, Switch Lite, and “select” accessories.
Nintendo hasn’t confirmed what the new prices are, but updated listings on Target’s website pointed out by @Wario64 show a $40 price increase for the original Switch, putting it at $339.99. The site lists the Switch OLED getting $50 more expensive at $399.99, while the Switch Lite is priced at $229.99, a $30 increase.
A previously announced price hike for the Switch 1 systems in Canada just took effect today, bumping the original Switch and Switch Lite prices by $20 CAD, to $419.99 and $279.99, respectively. The Switch 1 OLED price went up by $40 CAD, to $419.99.
The announcement says that Nintendo is also raising the price of some Switch 2 accessories, certain amiibo, and the Alarmo. The prices of Switch 2 consoles, as well as Switch and Switch 2 games (both physical and digital), aren’t changing.
Nintendo says it’s making the change “based on market conditions.”
The move comes just after President Donald Trump signed an executive order that will bombard more countries with tariffs. In 2019, Nintendo transferred most of its production away from China and into Vietnam to avoid tariffs, as noted by The New York Times. But now, Trump’s new round of levies will extend to Vietnam, too, with goods imported from the country facing a 20 percent fee.
Update, August 1st: Added pricing information from Target.
