These Bose earbuds are an easy pick over AirPods for me – why I don’t regret it

Bose QuietComfort Ultra Earbuds (2nd Gen)

ZDNET’s key takeaways

• The Bose QuietComfort Ultra Earbuds 2 are available for $299 in five colors.
• They offer stellar immersive sound experience, all-day comfort, and excellent noise-canceling performance.
• However, bugs can cause connectivity issues, and the case is larger than preferred.

more buying choices

oct / 2025

On paper, the Bose QuietComfort Ultra Earbuds (2nd Gen) tech specs may seem painfully incremental, but there’s more to them than meets the eye. It’s impressive how seemingly innocuous updates from one generation to the next can significantly enhance the user experience, and Bose is a masterful player in this regard. 

Review: Bose QuietComfort Ultra Headphones (2nd Gen)

They add essential features that were missing from the 1st-gen product, and do something better while retaining the same price tag. However, they also retain some signature Bose quirks that I wish didn’t bother me as much as they do.

I traveled with the Bose QC Ultra Earbuds 2 on two trips, and while they haven’t replaced my Pixel Buds Pro 2 completely — for reasons I’ll explain later — there’s a lot to like here. Here’s how it went. 

Built for comfort

The new Bose QC Ultra Earbuds 2 prioritize function over aesthetics. They are designed for outdoor use and provide all-day comfort in a familiar style. The earbuds themselves feature a guard to manage earwax buildup, which Bose says helps make it “easier to capture and remove earwax after prolonged use.” I haven’t faced any earwax issues with the new Bose product, but this design also gives them a snug fit.

The Bose QC Ultra Earbuds 2 aren’t the most aesthetically pleasing earbuds and are larger than the competition. Based on their appearance, I was skeptical of the fit based on the earbuds, but during my few weeks of usage, I haven’t had them accidentally fall out of my ears once. 

Prakhar Khanna/ZDNET

I’ve worn them on airplanes, during commutes, and even on walks (IPX4 rating for sweat resistance) with Transparency mode on, and encountered no accidental earbud drops at all. I love the comfortable fit of these earbuds, thanks to their soft eartips with support bands. I’d rate them above Sony’s WF-1000XM5 earbuds and Apple’s AirPods Pro 3 in terms of comfort.

Also: Not enough people are talking about the Google Pixel Buds’ best feature – especially Android fans

Like the earbuds, Bose QC Ultra Earbuds 2’s charging case is bulky and awkward-looking, but it’s built to last. They come in Black, White Smoke, Desert Gold, Midnight Violet, and Deep Plum color variants. I’ve been using the White Smoke model, and despite accidental drops, I can’t find a single scratch on my unit. 

It has fared much better than my Pixel Buds Pro 2, which got dirty within a week, and the AirPods Pro 3, which acquired several unknown scratches. That said, this case can be inconvenient to carry, especially if you want to place it in your pocket.

Immersive Audio is a hit

What does the large earbuds size get you? Same drivers as before, but with even better sound. The QC Ultra Earbuds 2 produce pleasing audio with boosted bass and highs. They support AAC, SBC, and aptX Adaptive Bluetooth codecs (including aptX Lossless), as well as Google Fast Pair and Microsoft Swift Pair for quick connections between devices.

The Bose QC Ultra Earbuds 2 offer an enjoyable sound performance. At default settings, paired with Apple Music on my iPhone (SBC) and Vivo X100 Pro (AAC), they have a strong bass response. You have four basic EQ presets (Bass Boost, Bass Reducer, Treble Boost, and Treble Reducer) to choose from, which can be further adjusted within the app. 

Also: Your Sony headphones have new tricks in a free update – but there’s a catch

The earbuds do a great job at reproducing the sub-bass and don’t sound too sharp at high frequencies. I enjoyed listening to my favorite songs through various genres, including rock and acoustic music. They sound spacious and full-bodied, with good instrument separation when multiple instruments are present in the mix.

Prakhar Khanna/ZDNET

The Bose QC Ultra Earbuds 2 are among the best earbuds for spatial audio. On most products that opt for proprietary spatial audio formats instead of Dolby Atmos, audio reproduction sounds artificial and shrill. But Bose has done a brilliant job with its Immersive Audio mode. You can choose between Still mode, with head tracking disabled, and Motion mode, with head tracking enabled. I chose the latter for the most part and loved it.

Also: Bose just did what Apple couldn’t with the QuietComfort Ultra headphones – and I’m sold

They are one of the rare earbuds that sound natural while making the music more lively in spatial audio, on par with AirPods Pro 3. But I could wear the Bose QC Ultra Earbuds 2 for longer durations than Apple’s earbuds. As ZDNET’s audio editor, Jada Jones says, these earbuds sound “just warm enough to make long-term wear and listening easy on the ears.” The low- to mid-frequency range struggles a bit, but the overall experience is brilliant. If you want to experience immersive audio, these are the earbuds to go for.

How’s the performance in general?

Jada Jones/ZDNET

If the AirPods Pro 3 are the new ANC champion of earbuds, the Bose QC Ultra Earbuds 2 aren’t far behind. Thanks to eight microphones and new algorithms, they can cut nearly all bothersome frequencies, from ambient public chatter in cafes to the rumble of airplane engines. 

In fact, Bose’s AI-powered active noise cancellation, ActiveSense, is one of the best uses of AI on a consumer product. It employs noise cancellation when your environment becomes too loud, which is ideal for when you’re in public, where noise levels are ever-changing. ActiveSense adapts to these changes in the background swiftly and smoothly. 

Also: I tried Bose QuietComfort Ultra Earbuds’ AI noise cancelling, and can’t go back to regular ANC

Bose’s transparency mode, dubbed Aware mode, is equally good and my default noise setting. Human voices sound natural, and you can adjust them to match the noise level in your environment. It adjusts automatically without a lag when I’m talking to someone, and the external noise naturally fades to the background when I’m done. Bose’s feature performs more naturally and smoothly than Apple’s Conversation Awareness or Sony’s Speak-to-Chat feature.

Jada Jones/ZDNET

The Bose QC Ultra Earbuds 2 are rated to last up to six hours with ANC on and four hours in Immersive mode. The case can provide an additional 24 hours of playback time. Although their battery life isn’t the shortest, it’s also not the longest, which could be an issue on long-haul flights.

Lastly, the Bose app is easy to use. The Settings menu offers intuitive controls for adjusting the EQ, Modes, Source, and more. You can also create your own noise cancellation mode, which can be a bit tedious and result in a loss of ActiveSense. However, it is worth trying if you’re not satisfied with the default ANC modes. The Earbud Seal Test and Fit Test are additional features for fine-tuning your experience if you’re not satisfied with the fit.

Watch out for these caveats

I’d like to point out two issues that occurred randomly throughout my usage, and they relate to connectivity and firmware issues.

Also: Why I keep 4 pairs of headphones with me at all times (and the unique role each one plays)

First, when multipoint is enabled and you have connected the earbuds to two devices once, they continue to search for the second device after being removed from the case. I connected the earbuds to my iPhone 17 Pro Max and Vivo X100 Pro. Now, I don’t carry my Vivo on commutes. 

So, when I take the earbuds out of the case, they connect to my iPhone but keep the pairing tone going, looking for a second device. As a result, you can’t just connect and play your music. The pairing tone interrupts your music for a few seconds. I had a similar issue with the Bose QuietComfort Ultra headphones, but it was resolved later.

Second, the earbuds sometimes connect separately or don’t connect at all to my iPhone. I have to put them back in the case and take them out again to reconnect. Moreover, installing an update was a frustrating experience. I had to reset the device and reinstall everything just to get the update to transfer to the earbuds. 

Also: You should probably clean your earbuds right now (or else this happens)

The QC Ultra Earbuds 2 debuted with SpeechClarity, a feature that uses Bose’s patented technology to detect speech and process it for enhanced clarity. This feature is only accessible through an update; it wasn’t installed in the earbuds out of the box. Unfortunately, I couldn’t get this update to install on my unit, but ZDNET’s Jada Jones reports, “With this feature enabled, I didn’t receive any complaints about warbled or muffled speech when calling friends and family. Even in windy or noise environments like a busy grocery store, the earbuds’ microphones held up well.”

ZDNET’s buying advice

The Bose QuietComfort Ultra Earbuds (2nd Gen) retain their large form factor but improve on various aspects. If Bose can squash the aforementioned bugs, these would be my go-to recommendation for the immersive audio experience. At $299, these may be expensive, but they’re worth the price tag. They are comparable to the new AirPods Pro 3 in terms of noise cancellation, but provide a more comfortable and secure fit. 

If you’re looking for a pair of earbuds that fit well, sound great, offer excellent ANC performance, and complete the feature set with an exceptional spatial audio experience, the Bose QC Ultra Earbuds 2 are an easy recommendation.

We awarded Bose’s latest flagship earbuds an Editors’ Choice award for their unrivaled comfort, stable fit, exceptional noise cancellation, and great sound. Additionally, Bose makes great use of its AI-powered noise processing algorithms to enhance noise cancellation and voice enhancement. All of these factors combine to create a pair of earbuds that are well-suited for long hours of traveling and working.

Like their over-ear counterpart, the QuietComfort Ultra Earbuds (2nd Gen) provide the most useful features to all users, regardless of their device or software ecosystem.

Show more