ZDNET’s key takeaways
- The LG G4 OLED was the company’s flagship TV last year, and continues to see generous discounts in 2025.
- LG has made great strides with its OLED picture quality, and this model is truly exceptional.
- With the G5 OLED hitting the market now, it’s no longer the ‘best option’ when it comes to brightness and performance.
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I’m not usually a fan of LG TVs, but since testing the LG G4 OLED TV last year, I have to admit that it has the most impressive picture quality of any TV I’ve ever bought, used, or tested.
Also: This LG C5 OLED for $400 off is one of my favorite TV deals ahead of Memorial Day
I won’t bury the lede; its current discounted price doesn’t necessarily qualify it as a budget option — you could get two 65-inch Sony X90L TVs for that money. But if picture quality is your number one priority and you have the money to spend, there’s no greater TV value on the planet with a better picture than the LG G4. Not until the LG G5 gets discounted, at least.
What makes the LG G4 OLED picture so good? Several things.
First of all, there are the things that make all OLED screens great, and this is especially true for LG OLEDs because they are one of the leading innovators in the technology. We’re talking about true blacks (as opposed to washed-out dark grays from LCD TVs), deep contrast, more vibrant colors, and amazing dynamic range in shots that have both dark and light elements.
The LG G4 has all of those qualities — and at the highest levels I’ve seen on any TV — because it is LG’s flagship OLED TV for 2024.
Also: Your TV’s USB port has an underutilized benefit that can refresh an old system – here’s how
So, what’s new in last year’s LG G4? The biggest leap forward is in picture processing, and that’s made possible by thev α11 AI Processor 4K. I’ve always considered Sony the king of picture processing, and it was a long way back to LG and Samsung, essentially tied for second place, with budget TV makers TCL and Hisense lagging the crowd.
However, with the 2024 α11 AI Processor, LG is pushing Sony for the top spot in picture processing — and that’s saying a lot.
This really matters when it comes to out-of-the-box picture settings, upscaling older and lower-quality 720p and 1080p content, and the TV automatically adjusting the picture to make today’s HDR content look amazing. In all of those areas, the LG G4 now rivals Sony.
Adam Breeden/ZDNET
And because LG has always arguably made the highest-quality OLED TV panels, this upgrade in picture processing lifts the LG G4 to the top of the class in picture quality. For movies, shows, gaming, and virtually any other content, the LG G4 brings them to life in vibrant color, smooth motion, and incredible contrast — more than any other TV you can buy right now.
Also: The next big HDMI leap has arrived – what the 2.2 standard means for you
I tried it with some of my favorite content with challenging visuals, including Dune, Avengers: End Game, and several other cutting-edge cinematic marvels. All of the content looked better than I’ve ever seen on any TV I’ve used, bought, or tested — and that includes some of the best TVs from Sony, Samsung, LG, TCL, and Hisense over the past few years.
What are the drawbacks?
There are a few drawbacks to note about the LG G4. First, of course, is the premium price. As I’ve already mentioned, you could buy two 65-inch Sony X90L TVs for the price of one 65-inch LG G4. And I think most people would be extremely happy with the mid-range Sony X90L. But you’re not most people if you’re considering the LG G4.
The other drawbacks are the remote and LG’s built-in webOS software. Both are mediocre at best. I consider LG’s remote to be the worst of any of the big five TV makers. It’s large, chunky, and has a confusing number of buttons. A TV that is good and has such a premium design that is svelte and beautiful deserves a better-designed remote. (Fortunately, LG has redesigned it for its 2025 series of TVs, which is a sign of better things to come.)
Also: This LG soundbar delivers a cinematic experience, and it’s not even the latest model
LG’s built-in webOS software is nearly as disappointing as the remote control, though this is surely subjective. It works fine, but it’s not very intuitive, and it is nowhere close to being as well-thought-out as the TV hardware. The icons for content are small and sometimes hard to select, the menu system is a bit convoluted, and there are built-in ads running in the software, which makes it feel unnecessary for a TV this expensive.
Adam Breeden/ZDNET
That said, in testing the 83-inch LG G4 in ZDNET’s TV lab, I discovered a bit of a golden recipe when I attached an Apple TV 4K and used that remote and its interface to access all of the streaming services and content that I wanted. The combination of the LG G4 and Apple TV was glorious. So, if you buy an LG G4, I’d recommend adding a high-end streaming box like the Apple TV 4K, Google TV Streamer (4K), Amazon Fire TV Cube, or Nvidia Shield.
The built-in sound in the LG G4 is fine but not great — like virtually every other high-end or budget TV. So if you’re buying a TV this expensive, I’m going to assume you’re going to add a soundbar. At the very least, I’d recommend getting the Hisense AX5125H 5.1.2-channel soundbar — my pick for best budget soundbar. And if you really want to kick into high gear, then I’d recommend the Sony Bravia Theater Quad, which automatically calibrates itself to your room.
Also: Changing these 5 soundbar settings made my living room feel like a movie theater
Lastly, if you’d prefer a high-quality OLED TV with a great remote and great software built-in so that you don’t have to run a separate streaming box, then I’d recommend the Sony A95L OLED TV, which runs Google TV and has a very premium remote. And if your TV is going to be in a very bright room with lots of windows or lights, then I’d recommend the Samsung S95D, which is also a now-year-old model but nearly matches the LG G4 in picture quality but comes with an incredible glare-free screen that looks amazing in any room.
ZDNET’s buying advice
While Sony and Samsung offer OLED TVs with similar price points, the flagship LG G4 OLED is unmatched in picture quality, making it a solid recommendation at this sale price. Its powerful α11 AI Processor is on par with the vibrant colors, true blacks, and dynamic range displayed on its sleek panel. For a more immersive, theatre-like sound experience, consider adding a soundbar, as I mentioned above.
With the ever-changing landscape of tariffs and product distribution, take advantage of the discounts at either Amazon or Best Buy while they last. The LG G4 OLED is now positioned to be one of the best-value OLED TVs you can buy in 2025.
How we test TVs
While testing and researching the TVs featured on this list, I and other ZDNET experts kept these criteria in mind:
- Price: Not all budgets are created equal. And if you’re working with a limited budget, that shouldn’t mean you have to settle for a sub-par TV. Each TV model on this list has been chosen across a variety of price points to help accommodate different needs.
- Screen size: The most important factor to consider, after price, when shopping for a new TV is whether or not it will fit into your space. Each best TV on this list was chosen because they are available in a wide variety of sizes to suit different rooms.
- Picture and audio quality: A new TV doesn’t mean much, even if it costs an arm and a leg, if it doesn’t provide a great picture and clear audio. Each TV on this list has been ensured to support various HDR codecs, including HDR10+ and Dolby Vision, as well as enhanced audio software like Dolby Atmos, Dolby Digital Plus, and object-tracking sound.
For a more detailed look, check out our extensive TV testing methodology.
We awarded the LG G4 OLED TV an Editors’ Choice award for its significant advancements in picture quality and overall performance. Our testing confirmed its MLA-equipped panel achieves substantially higher brightness levels compared to previous LG OLEDs, delivering impactful HDR without sacrificing the perfect black levels fundamental to OLED technology.
Color accuracy measured well out of the box, and the Alpha 11 AI processor demonstrated tangible improvements in motion handling and upscaling during our analysis. In side-by-side comparisons with key competitors like the Samsung S95D, the G4 presented smoother motion and arguably more nuanced color, plus Dolby Vision support
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