Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.
Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy run sales all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing. In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.
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Apple does offer year-round discounts to students, including a Back To School event where further-education students can get up to $150 in gift cards when purchasing certain Apple products (this giveaway will be running in the southern hemisphere between January to March). There’s also the Apple Refurbished Store where you can sometimes grab a bargain.
Use the table of contents to jump to the best deals right now for the Apple product you want—including the new iPhone 16, Apple Watch Series 10, AirPods 4, iPad mini, and all the M4 Macs, which were announced at the end of 2024 and the new MacBook Air, iPad Air and iPad launched in 2025.
Best AirPods deals
Foundry
New AirPods were announced by Apple in September 2024. We saw some deals on the AirPods 4 over Black Friday, and, at least in the U.S., those discounts appear to be continuing for now.
Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued. You may therefore see deals on those older products until stock runs out, however, we recommend that instead of buying discounted AirPods 3, consider the even cheaper AirPods 4 without ANC, which starts at $129/£129.
Apple also introduced a USB-C equipped AirPods Max in new colors and discontinued the older Lightning-equipped models. If you see the Lightning model at a good discount it’s worth buying.
U.S.
U.K.
See our dedicated round-up of the best AirPods deals
Best iPhone and accessory deals
Dominik Tomaszewski / Foundry
In the U.S. specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website. We also recommend that you look at our round-up of iPhone 14 deals as well as iPhone 15 deals for U.S. readers, and we also track where to get the best iPhone 16 deals in the U.S.
In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at Amazon, Currys, and Very. We are recording all the best prices of iPhone 15 in the U.K. separately and we are tracking the best deals for the iPhone 16, Plus, Pro, and Pro Max separately.
It is possible to find discounts on most iPhones in the UK, including older/discontinued handsets, including the following deals, but remember Apple has reduced pricing in the U.K. for the new range of handsets, so the discounts may not be as good as they look.
- KRCS, iPhone 16e (128GB): £593.01 (£5.99 off, RRP £599)
- Amazon, iPhone 16 (128GB): £698 (£101 off, RRP £799)
- Amazon, iPhone 16 Plus (128GB): £798 (£101 off, RRP £899)
- AO, iPhone 16 Pro (128GB): £899 (£100 off, RRP £999)
- Amazon, iPhone 16 Pro Max (256GB): £1,099 (£100 off, RRP £1,199)
- Amazon, iPhone 15 (128GB): £598 (£101 off, RRP £699)
- Amazon, iPhone 15 Plus (128GB): £698 (£101 off, RRP £799)
- Argos, iPhone 15 Pro Max (256GB): £1,049 (£150 off, RRP was £1,199–Clearance)
Also see our dedicated round-up of the best iPhone deals and:
Best iPad deals
Dominik Tomaszewski/IDG
You can save a decent amount on most iPads, from time to time we see really good discounts, especially on the larger capacity models.
U.S.
- Amazon, iPad A16 (256GB): $399 ($50 off, MSRP $449)
- Amazon, iPad A16 (512GB): $549 ($100 off, MSRP $649)
- Amazon, iPad mini (A17 Pro, 128GB): $399 ($100 off, MSRP $499)
- Amazon, iPad mini (A17 Pro, 512GB): $699 ($100 off, MSRP $799)
- Amazon, 11-inch M3 iPad Air (512GB): $827 ($72 off, MSRP $899)
- Amazon, 13-inch M3 iPad Air (256GB): $799 ($100 off, MSRP $899)
- Amazon, 11-inch iPad Pro (M4, 256GB, 8GB RAM): $899 ($100 off, MSRP $999)
- Amazon, 13-inch iPad Pro (M4, 1TB, 16GB RAM): $1,699 ($200 off, MSRP $1,899)
U.K.
- Amazon, 11th-gen iPad (2025, A16, 512GB): £589.97 (£39.03 off, RRP £629)
- Amazon, 13-inch iPad Air (2025, M3, 128GB): £749 (£50 off, RRP £799)
- Amazon, 13-inch iPad Air (2025, M3, 256GB): £844 (£55 off, RRP £799)
- Amazon, iPad mini (2024, A17 Pro, 128GB): £453.97 (£45.03 off, RRP £499)
- Amazon, iPad mini (2024, A17 Pro, 512GB): £749.97 (£44 off, RRP £799)
- Amazon, 11-inch M4 iPad Pro (512GB): £1,124.97 (£74.03 off, RRP £1,199)
- Amazon, 13-inch M4 iPad Pro (256GB): £1,200 (£99 off, RRP £1,299)
- Amazon, 13-inch M4 iPad Pro (512GB): £1,404.97 (£94.03 off, RRP £1,499)
- Amazon, 13-inch M4 iPad Pro (2TB): £2,199 (£100 off, RRP £2,299)
See our dedicated round-ups of the best iPad deals below
Best Apple Watch deals
Jason Cross/IDG
The Apple Watch Series 10 arrived in September 2024. The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. The Apple Watch SE and Apple Watch Ultra 2 weren’t updated in 2024 and remain on sale.
U.S.
- Amazon, Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)
- Amazon, Apple Watch Series 10 (46mm): $329 ($100 off, MSRP $429)
- Amazon, Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)
- Amazon, Apple Watch SE 2 (44mm): $199 ($80 off, MSRP $279)
- Amazon, Apple Watch Ultra 2: $730 ($59 off, MSRP $799)
U.K.
- Amazon, Apple Watch Series 10 (42mm): £299 (£100 off, RRP £399)
- Amazon, Apple Watch Series 10 (46mm): £329 (£100 off, RRP £429)
- KRCS, Apple Watch SE (2022, 40mm): £214.62 (£4.38 off, RRP £219)
- KRCS, Apple Watch SE (2022, 44mm): £244.02 (£4.98 off, RRP £249)
- Amazon, Apple Watch Ultra (1st gen): £699 (£150 off, RRP was £849–Clearance)
See our dedicated round-up of the best Apple Watch deals
Best MacBook deals
IDG
Apple released new 14-inch and 16-inch MacBook Pro models with M4/M4 Pro/M4 Max processors in October 2024. The MacBook Air was updated to the M4 chip in March 2025.
U.S.
- Amazon, M4 14-inch MacBook Pro, 1TB/24GB RAM: $1,779 ($220 off, MSRP $1,999)
- Amazon, M4 Pro 14-inch MacBook Pro, 1TB/36GB RAM: $2,879 ($320 off, MSRP $3,199)
- Amazon, M4 Pro 16-inch MacBook Pro, 512GB/24GB RAM: $2,229 ($270 off, MSRP $2,499)
- Amazon, M4 Pro 16-inch MacBook Pro, 512GB/48GB RAM: $2,569 ($330 off, MSRP $2,899)
- Amazon, M4 Max 16-inch MacBook Pro, 1TB/36GB RAM: $3,177 ($322 off, MSRP $3,499)
- Amazon, 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/24GB RAM) $849 ($50 off, MSRP $999)
- Walmart, 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 512GB/24GB RAM) $1,248.99 ($150 off, MSRP $1,399)
- B&H, 15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 256GB/16GB RAM) $1,049 ($60 off, MSRP $1,199)
U.K.
- Amazon, 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM) £899 (£100 off, RRP £999)
- KRCS, 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 512GB/16GB RAM) £1,079.10 (£120 off, RRP £1,199)
- KRCS, 15-inch MacBook Air, M4 (10-core CPU/10-core GPU, 256GB/16GB RAM) £1,079.10 (£120 off, RRP £1,199)
- Amazon, M4 14-inch MacBook Pro, 1TB/16GB RAM, £1,619.97 (£174 off, RRP £1,799)
- Amazon, M4 Pro 14-inch MacBook Pro, 512GB/24GB RAM, £1,758.97 (£220 off, RRP £1,999)
- Amazon, M4 Pro 14-inch MacBook Pro, 1TB/24GB RAM, £2,149.97 (£245 off, RRP £2,399)
- Amazon, M4 Max 14-inch MacBook Pro, 512GB/36GB RAM, £2,879.97 (£380 off, RRP £2,499)
- Amazon, M4 Max 16-inch MacBook Pro, 1TB/48GB RAM, £3,139.97 (£359 off, RRP £3,499)
See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.
Best Mac desktop deals
iMac
IDG
Apple released the M4 iMac and M4/M4 Pro Mac mini in October 2024. All models now start at 16GB RAM, and the Mac mini has a completely new design with a smaller case and front-facing ports. Also, note that if you are outside the U.S., prices on the new M4 Mac mini and M4 iMac are lower than they were, so the discounts may not be as good as they look when compared to the new models. Apple added an M4 Max Mac Studio and an M3 Ultra Mac Studio to the lineup in March 2025.
U.S.
- Amazon, M4 Mac mini, 16GB RAM, 256GB: $529 ($70 off, MSRP $599)
- Amazon, M4 Mac mini, 16GB RAM, 512GB: $739 ($100 off, MSRP $799)
- Walmart, M4 Mac mini, 24GB RAM, 512GB: $876.22 ($122 off, MSRP $799)
- Amazon, M4 Pro Mac mini, 16GB RAM, 512GB: $1,229 ($170 off, MSRP $1,399)
- Amazon, M4 Pro Mac mini, 16GB RAM, 512GB: $1,231 ($168 off, MSRP $1,399)
- Amazon, M4 iMac, 8-core GPU, 256GB/16GB RAM: $1,149 ($150 off, MSRP $1,299)
- Amazon, M4 iMac, 10-Core GPU, 256GB/16GB RAM: $1,372 ($127 off, MSRP $1,499)
- Amazon, M4 iMac, 10-Core GPU, 512GB/24GB RAM: $1,530.39 ($369 off, MSRP $1,899)
- Amazon, Apple Studio Display (Tilt-Adjustable): $1,499 ($100 off, MSRP $1,599)
U.K.
- Amazon: M4 Mac mini, 256GB/16GB RAM, £528.98 (£70 off, RRP £599)
- Amazon: M4 Mac mini, 512GB/16GB RAM, £729 (£70 off, RRP £799)
- AO: M4 Mac mini, 512GB/24GB RAM, £899 (£100 off, RRP £999)
- AO: M4 Pro Mac mini, 512GB/24GB RAM, £1,279 (£115 off, RRP £1,399)
- Amazon: M4 iMac, 8-core GPU, 256GB/16GB RAM, £1,179 (£120 off, RRP £1,299)
- Amazon: M4 iMac, 10-Core GPU, 256GB/16GB RAM, £1,379 (£120 off, RRP £1,499)
- AO: M4 iMac, 10-Core GPU, 256GB/16GB RAM, £1,555 (£144 off, RRP £1,699)
- KRCS, Mac Studio M4 Max, £1,994.05 (£104 off, MSRP £2,099)
- KRCS, Mac Studio M3 Ultra, £3,989.05 (£209 off, MSRP £4,199)
For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.
