Samsung Drops Galaxy S25 Ultra Price In Major New Double Offer

The Samsung Galaxy S25 Ultra is included in another major promotion. (Photo by Firdous … More Nazir/NurPhoto via Getty Images)

NurPhoto via Getty Images

Deal hunters should rejoice because June has bought about the best smartphone deals I have seen all year. First Apple raised its trade-in prices, Samsung then went even further and Google ultimately beat them both with eye-wateringly high trade-in valuations. Now, Samsung is back with a brand new double discount for the Galaxy S25 Ultra.

This story was updated on June 28th with a new Samsung deal. Update below.

In an effort to push people to buy hardware through its Samsung Shop app, the company will knock 10% off the Galaxy S25 series if the code “JUNE25” is used. This only applies to shoppers in the U.K., but let me know if it works elsewhere.

This isn’t the first time Samsung has randomly dropped a new limited-time code. Back in February, the Korean company launched a promotional “S25APP” code that knocked 5% off the Galaxy S25 lineup when bought through the app. This new voucher doubles the company’s last offer and is consistent with the sheer deluge of deals Samsung is rolling out right now.

ForbesSamsung Makes New Free Offer To Millions Of Galaxy Phones And TabletsBy Janhoi McGregor

It’s worth noting that Samsung runs a permanent voucher code (“APP5”) when you buy anything in its shopping app. The company will also throw in discounts if several devices are bought together, which aren’t always promoted. There doesn’t appear to be any rhyme or reason to the bundle discounts because I often just add things to my basket to see what promotions they trigger.

For this S25 deal, the voucher isn’t the only promotion Samsung is currently running for its flagship phone. It will pay at least £200 ($272.15) when you trade in any Android phone. The Korean company is also giving away a free Galaxy Tab A9 Plus (until June 26th) with all S25 purchases (base and Ultra models).

Samsung’s New Galaxy Phone Discount Strategy

the new Galaxy S25 Edge has seen some of Samsung’s best offers yet.

Janhoi MCGregor

The star of the show, however, is Samsung’s new trade-in pricing for British shoppers. Historically, U.S. Samsung smartphone customers get access to free subscriptions and huge trade-in deals that pay hundreds of dollars for years-old phones. In the U.K., the trade-in prices are poor, but British shoppers get free devices bundled with their Galaxy phones.

The Korean company has changed that with new pricing, which not only raises trade-in valuations for U.K. customers but also beats U.S. pricing in some places.

• Samsung Galaxy S24 Ultra U.K. price: £581 ($784.06), U.S. price: $630
• Samsung Galaxy S23 Plus U.K. price: £333 ($449.39), U.S. price: $370
• Apple iPhone 13 Pro Max, U.K. price: £230 ($310.39), U.S. price: $300
• Apple iPhone 15 Pro Max, U.K. price: £500 ($674.75), U.S. price: $500

So British shoppers get a free tablet and trade-in prices that beat the historically high American valuations. Not only is this a solid deal, it’s a good omen for people in the U.K. who want to buy Samsung phones in the future.

It’s not clear why Samsung upped its trade-in prices, or why it is repeatedly combining several generous deals. Perhaps it wants to clear stock before the imminent Galaxy Z Fold 7 release, or reports about slow Galaxy S25 Edge sales are accurate.

What is clear, however, is that Google’s latest Samsung-busting trade-in deal, and Apple’s brief trade-in promotion, shows that major smartphone manufacturers are in a discount dogfight. Which is, of course, very food news for budget-conscious deal hunters. Make sure you don’t miss a deal by hitting the follow button below.

Update June 28th: Samsung is emailing registered users about its upcoming Galaxy Z Fold 7 device with two discount offers. Of course, the device isn’t mentioned by name, but it’s an open secret that the Fold 7 and Flip 7 will land on July 9th, with the Korean company itself repeatedly teasing both devices.

Samsung is handing out £50 ($68.61) vouchers to whoever fills in its marketing questionnaire. It’s a short survey that asks what phone you’re currently using, what specifications are important to you and where you buy your phones from. The company will then send the voucher, which can only be used on buying one of the new foldable phones, by July 9th. There’s also the option to reserve the device with a refundable deposit, which comes with a free unnamed accessory (likely a phone case).

Elsewhere, Samsung is offering £25 ($34.31) off of a “Galaxy ecosystem device,” which likely refers to the new Galaxy Watch 8 or existing wearables. These pre-release offers are fairly standard for the company. It rolled out an almost identical promotion ahead of the Galaxy S25 launch in February. If you’re dead set on buying the Fold 7, there’s no harm in claiming your free voucher now. Although, as we’ve seen with repeated Fold 6 and Galaxy S25 price drops, it’s always better to wait for bigger savings in a couple of months.